Pricing
MapleGrid's board is weighing a move from one flat per-seat plan to a three-tier packaging for its field-service software — price the menu against the customer mix.
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MapleGrid, based in Columbus, Ohio, sells scheduling, dispatch and invoicing software to small field-service businesses. The company runs a single plan: $149 per technician seat per month, every feature included. There are 3,200 customer companies on the platform, and finance reports that seat counts per company have been stable for three years.
Growth has slowed. New logo additions in the last two quarters were the weakest since launch, and notes from lost deals keep mentioning one word, affordability. A competitor, WrenchOS, entered 18 months ago with a free tier and now claims 900 customers. Meanwhile MapleGrid's largest accounts keep asking for API access and advanced routing that the flat plan hands to everyone, whether they use it or not.
The CEO wants to introduce a three-tier menu (Starter, Team, Fleet) for NEW customers at next quarter's pricing update, keeping existing customers on the flat plan for now. The stated goal from finance: the menu should lift average monthly revenue per company by roughly 6% versus today, without pushing the core 4-seat customer out of the product. The draft menu on the table prices Starter at $399 per month, Team at $899, and Fleet at $1,699.
You need to advise the CEO on whether the draft menu achieves the goal, and if not, what price points do.
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