Profitability
SwiftCart focuses on helping an ecommerce company improve its return on its digital marketing investments.
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Our client, SwiftCart, is a fast-growing start-up in the quick-commerce space, currently operating in a developing economy, across 11 different cities. The company provides a 30-minute grocery delivery service to its customers through its online and app-based platforms. In order to do this, it operates a network of "dark retail stores", from which orders are picked, packed and delivered.
The business model relies on achieving high volume, in order to bring about positive unit economics. Driving new customer acquisition through digital marketing is therefore a key lever for business success. The client focuses its digital marketing efforts on performance marketing, on which it invests ~$200k per month across various channels. In addition, the client has recently launched a referral scheme pilot to complement performance marketing efforts.
Despite spending a lot of money on digital marketing, the client has an inexperienced team managing the function, and they feel that they are not getting sufficient return on their investment from the initiatives and channels that the marketing team have focused on to date.
The client has asked you to assist the digital marketing team in improving their return on their digital marketing investment.
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