Product launch
A private health insurance administrator in a developing country is adopting Synergy Health’s digital tool to improve claims data quality and cut processing times — how should adoption grow?
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Your client is a private health insurance provider operating in a developing country, SynergyHealth. SynergyHealth leads the market by applying a behavioural approach to healthcare, finding innovative ways to encourage their members to make healthy choices and thereby reducing their likelihood of falling ill.
To date, SynergyHealth has launched several products that incentivize members to engage in exercise, have regular health check-ups, and even rewards them for healthy eating choices. To further round out their view of their member's health and to drive more engagement with health care practitioners, SynergyHealth's Chief Digital Officer is considering developing a Digital Health Portal which would include an electronic health record (EHR) so that doctors can capture and share pertinent patient information with SynergyHealth with patients' consent.
SynergyHealth's Chief Digital Officer has approached our firm for strategic advice on how to best drive adoption of the platform.
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